Come and meet Ranking Road at the eCom in Geneva (stand E11)

Ranking Road is proud to be a Bronze sponsor of the eCom exhibition in Geneva, which will be held on 24 and 25 April 2018. Our participation in this international meeting dedicated to web marketing and e-commerce professionals enables us to assert our position as Europe’s leading G-Local Digital Partner : we think globally and act locally.

Ranking Road provides services of search engine optimisation, marketplaces, PPC campains as well as web analytics, for international players.

> Get your badge for the eCom exhibition in Geneva

Come and meet us at booth E11

Emarketing experts from five countries, England, Germany, France, Spain, Italy, will be present on our stand to meet you and discuss your business development in Europe. Hear them speak at conferences and thematic workshops. On the agenda :

  • Conference : Roland Debrabant (France) will speak on April 25 from 11:35 to 12:20 on the theme “Developing your SEO internationally to conquer new markets.
  • Workshops : Ranking Road experts will speak every two hours at the Ranking Road stand about main issues in digital.
  • Free pre-audit : Would you like to make an appointment at the show ? Do not hesitate to contact us on our online form and indicate if you would like us to carry out a free pre-audit of your site.
  • SEO Clinic : You encounter SEO problems and you want to discuss them? Consult our specialists free of charge to establish a live diagnosisat the show.

Register and meet the experts who make Ranking Road the first G-Local Digital Partner in Europe. The opportunity to talk about your international visibility with international experts committed to the performance of their market.

> Make an appointment and get a free SEO pre-audit.

Multilingual SEO: it’s not only based on the language issues but also on digital culture

Internet penetration rate in Europe is of 80% and there are over 674 million active users .

Hereby, companies that want to digitally enter foreign markets need to consider international SEO as a must.

It’s already well known that Google’s algorithms do not work the same in all the various countries throughout the world and some of them affect only selected countries, languages or even specific niches. That’s why the SEO specialists do not use the same techniques worldwide and do not have the same focus in each country.

International SEO is much more complex activity than just translating and optimizing keywords from the original website. One needs to consider not only Google updates but also the local users’ intent and expectations as well as the standard website performance in the given market.

The customer journey consists of “I-want-to moments” (“I-want-to-know”, “I-want-to-go”, “I-want-to-do”, “I-want-to-buy”)  These are the moments when we turn to web with specific intent, we develop our preferences and take decisions. The way to approach similar situation differs  however from country to country.

Therefore, to optimize a site for a multilingual audience it’s not enough to hire a mother tongue copywriter. He/she can be a linguistic and communication expert but still miss digital knowledge necessary to perform well.

The key to successful international SEO is to hire local  experts that specialize in search optimization and have profound knowledge of the local web specifications, culture, consumption trends and competition.

Ranking Road Academy in Lisbon: international sales strategy 2018

The new Ranking Road Academy takes place between 12th and 13th February. Country managers and sales managers participating in the meeting will discuss about the international sales strategy, define the 2018 sales protocol and plan the forthcoming events.

This year is set to be full of important events:  Salone eCom a Ginevra , Webshow a Londra e Netcom forum a Milano.

Ranking Road is a company specialized in multilingual SEO, pay-per-click campaigns and other international web marketing services as Amazon Marketing (AMS). Our G-local approach is essential for development of a successful digital export strategy for European market.

During the Lisbon Academy we will also focus on the that are going to impact our Ranking Road communication.

Ranking Road Technical Commission

The next meeting of the Ranking Road technical commission will take place on January 25th in Barcelona.

During this event European technical teams will discuss the work procedures and the new digital strategies for business.

The meeting agenda is very busy. During the two-days’ event the teams will  discuss various themes as: optimizing the SEO strategies in the context of the most recent search engines’ international directives,  localization of the pay-per-click services in order to increase the export, finding the best tools and solutions that can help companies win the new markets in the more and more competitive scenario.

RR Technical Commission is the first of 2018 events. This year is going to be full of exciting meetings with the focus both on technical and sales&marketing  aspects . These cultural and knowledge exchanges  will further contribute to the Ranking Road growth.

Ranking Road positive results

31st of July the newly formed multi-national agency network, Ranking Road, has completed its first year of operations. We are delighted with the results achieved – affirms the CEO Antonio Borri

Ranking Road Academy a Barcellona

Ranking Road continua il suo percorso di crescita internazionale invitando a Barcellona tutti i CEO delle società partner per definire strategie di new business e pianificare investimenti per il 2017.