{"id":2256,"date":"2016-10-03T10:21:09","date_gmt":"2016-10-03T10:21:09","guid":{"rendered":"https:\/\/www.rankingroad.com\/?p=2256"},"modified":"2023-06-08T09:43:53","modified_gmt":"2023-06-08T09:43:53","slug":"l-approccio-g-local","status":"publish","type":"post","link":"https:\/\/www.rankingroad.com\/it\/eventi\/l-approccio-g-local\/","title":{"rendered":"L\u2019approccio G-Local presentato in Italia"},"content":{"rendered":"<div id='av_section_1'  class='avia-section main_color avia-section-default avia-no-border-styling  avia-full-stretch avia-bg-style-scroll  avia-builder-el-0  el_before_av_section  avia-builder-el-first   av-minimum-height av-minimum-height-custom  container_wrap sidebar_right' style='background-repeat: no-repeat; background-image: url(https:\/\/www.rankingroad.com\/wp-content\/uploads\/2018\/02\/HOME_BG_V3-2.jpg);background-attachment: scroll; background-position: center center;  '  data-section-bg-repeat='stretch'><div class='av-section-color-overlay-wrap'><a href='#next-section' title='' class='scroll-down-link '  aria-hidden='true' data-av_icon='\ue877' data-av_iconfont='entypo-fontello'><\/a><div class='container' style='height:350px'><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-2256'><div class='entry-content-wrapper clearfix'>\n<div class=\"flex_column av_one_full  flex_column_div first  avia-builder-el-1  avia-builder-el-no-sibling  \" ><p><div  style=' margin-top:20px; margin-bottom:20px;'  class='hr hr-custom hr-left hr-icon-no   avia-builder-el-2  el_before_av_heading  avia-builder-el-first '><span class='hr-inner  inner-border-av-border-fat' style=' width:0px; border-color:#ffffff;' ><span class='hr-inner-style'><\/span><\/span><\/div><br \/>\n<div  style='padding-bottom:10px; ' class='av-special-heading av-special-heading-h1  blockquote modern-quote modern-centered  avia-builder-el-3  el_after_av_hr  avia-builder-el-last  '><h1 class='av-special-heading-tag '  itemprop=\"headline\"  >L\u2019approccio G-Local presentato in Italia <\/h1><div class='special-heading-border'><div class='special-heading-inner-border' ><\/div><\/div><\/div><\/p><\/div><\/div><\/div><\/main><!-- close content main element --><\/div><\/div><\/div><div id='av_section_2'  class='avia-section main_color avia-section-default avia-no-border-styling  avia-bg-style-scroll  avia-builder-el-4  el_after_av_section  el_before_av_social_share   container_wrap sidebar_right' style='background-color: #ffffff;  '  ><div class='container' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-2256'><div class='entry-content-wrapper clearfix'>\n<div class='flex_column_table av-equal-height-column-flextable -flextable' ><div class=\"flex_column av_one_full  av-animated-generic pop-up  flex_column_table_cell av-equal-height-column av-align-middle first  avia-builder-el-5  el_before_av_one_half  avia-builder-el-first  \" style='padding:30px; background-color:#f4f4f4; border-radius:0px; '><div  class='avia-image-container avia_animated_image avia_animate_when_almost_visible right-to-left av-styling-    avia-builder-el-6  avia-builder-el-no-sibling  avia-align-center '  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\"  ><div class='avia-image-container-inner'><div class='avia-image-overlay-wrap'><img decoding=\"async\" class='wp-image-8209 avia-img-lazy-loading-not-8209 avia_image' src=\"https:\/\/www.rankingroad.com\/wp-content\/uploads\/2018\/04\/workshop-ranking-road-reggio-emilia.jpg\" alt='' title='workshop-ranking-road-reggio-emilia' height=\"321\" width=\"845\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.rankingroad.com\/wp-content\/uploads\/2018\/04\/workshop-ranking-road-reggio-emilia.jpg 845w, https:\/\/www.rankingroad.com\/wp-content\/uploads\/2018\/04\/workshop-ranking-road-reggio-emilia-300x114.jpg 300w, https:\/\/www.rankingroad.com\/wp-content\/uploads\/2018\/04\/workshop-ranking-road-reggio-emilia-768x292.jpg 768w, https:\/\/www.rankingroad.com\/wp-content\/uploads\/2018\/04\/workshop-ranking-road-reggio-emilia-705x268.jpg 705w, https:\/\/www.rankingroad.com\/wp-content\/uploads\/2018\/04\/workshop-ranking-road-reggio-emilia-450x171.jpg 450w\" sizes=\"(max-width: 845px) 100vw, 845px\" \/><\/div><\/div><\/div><\/div><\/div><!--close column table wrapper. Autoclose: 1 --><div class='flex_column_table av-equal-height-column-flextable -flextable' ><div class=\"flex_column av_one_half  av-animated-generic pop-up  flex_column_table_cell av-equal-height-column av-align-middle first  avia-builder-el-7  el_after_av_one_full  el_before_av_one_half  column-top-margin\" style='padding:30px; background-color:#ffffff; border-radius:0px; '><section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock  '   itemprop=\"text\" ><p>03 Ottobre 2016<\/p>\n<p>Grande successo la settimana scorsa per i due appuntamenti di Ranking Road, che ci hanno visti protagonisti in Italia (a Reggio Emilia, presso Unindustria e a Parma) di due workshop sul tema delle opportunit\u00e0 di business in Europa e sulla corretta strategia digitale:<\/p>\n<p><strong>Opportunit\u00e0 Europa: il mercato digitale \u00e8 davvero unico?<br \/>\nL\u2019approccio G-Local: pensare globale e agire locale<\/strong><\/p>\n<\/div><\/section><\/div><div class='av-flex-placeholder'><\/div><div class=\"flex_column av_one_half  av-animated-generic pop-up  flex_column_table_cell av-equal-height-column av-align-middle   avia-builder-el-9  el_after_av_one_half  el_before_av_one_half  column-top-margin\" style='padding:30px; background-color:#ffffff; border-radius:0px; '><div  class='avia-image-container avia_animated_image avia_animate_when_almost_visible left-to-right av-styling-    avia-builder-el-10  avia-builder-el-no-sibling  avia-align-center '  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\"  ><div class='avia-image-container-inner'><div class='avia-image-overlay-wrap'><img decoding=\"async\" class='wp-image-8208 avia-img-lazy-loading-not-8208 avia_image' src=\"https:\/\/www.rankingroad.com\/wp-content\/uploads\/2018\/04\/workshop-ranking-road-1.jpg\" alt='' title='workshop-ranking-road-1' height=\"304\" width=\"800\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.rankingroad.com\/wp-content\/uploads\/2018\/04\/workshop-ranking-road-1.jpg 800w, https:\/\/www.rankingroad.com\/wp-content\/uploads\/2018\/04\/workshop-ranking-road-1-300x114.jpg 300w, https:\/\/www.rankingroad.com\/wp-content\/uploads\/2018\/04\/workshop-ranking-road-1-768x292.jpg 768w, https:\/\/www.rankingroad.com\/wp-content\/uploads\/2018\/04\/workshop-ranking-road-1-705x268.jpg 705w, https:\/\/www.rankingroad.com\/wp-content\/uploads\/2018\/04\/workshop-ranking-road-1-450x171.jpg 450w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/div><\/div><\/div><\/div><\/div><!--close column table wrapper. Autoclose: 1 --><div class='flex_column_table av-equal-height-column-flextable -flextable' ><div class=\"flex_column av_one_half  av-animated-generic pop-up  flex_column_table_cell av-equal-height-column av-align-middle first  avia-builder-el-11  el_after_av_one_half  el_before_av_one_half  column-top-margin\" style='padding:30px; background-color:#ffffff; border-radius:0px; '><div  class='avia-image-container avia_animated_image avia_animate_when_almost_visible left-to-right av-styling-    avia-builder-el-12  avia-builder-el-no-sibling  avia-align-center '  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\"  ><div class='avia-image-container-inner'><div class='avia-image-overlay-wrap'><img decoding=\"async\" class='wp-image-8210 avia-img-lazy-loading-not-8210 avia_image' src=\"https:\/\/www.rankingroad.com\/wp-content\/uploads\/2018\/04\/ranking-road.jpg\" alt='' title='ranking-road' height=\"533\" width=\"800\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.rankingroad.com\/wp-content\/uploads\/2018\/04\/ranking-road.jpg 800w, https:\/\/www.rankingroad.com\/wp-content\/uploads\/2018\/04\/ranking-road-300x200.jpg 300w, https:\/\/www.rankingroad.com\/wp-content\/uploads\/2018\/04\/ranking-road-768x512.jpg 768w, https:\/\/www.rankingroad.com\/wp-content\/uploads\/2018\/04\/ranking-road-705x470.jpg 705w, https:\/\/www.rankingroad.com\/wp-content\/uploads\/2018\/04\/ranking-road-450x300.jpg 450w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/div><\/div><\/div><\/div><div class='av-flex-placeholder'><\/div><div class=\"flex_column av_one_half  av-animated-generic pop-up  flex_column_table_cell av-equal-height-column av-align-middle   avia-builder-el-13  el_after_av_one_half  el_before_av_one_half  column-top-margin\" style='padding:30px; background-color:#ffffff; border-radius:0px; '><section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock  '   itemprop=\"text\" ><p>I workshop hanno coinvolto <strong>Ranking Road Italia, Francia e Germania <\/strong>offrendo l\u2019opportunit\u00e0 agli specialisti di digital marketing coinvolti di approfondire le peculiarit\u00e0 dei propri mercati e la necessit\u00e0 di adottare una strategia G-Local per avere successo all\u2019estero.<\/p>\n<p>Pur essendo una, infatti, l\u2019Europa \u00e8 caratterizzata da paesi con grandi differenze linguistiche, culturali, etniche, sociali, religiose, \u2026 basti pensare che nei 28 paesi membri dell\u2019UE, si parlano ben 24 lingue ufficiali (a cui vanno aggiunte 11 lingue regionali, patrimonio culturale riconosciuto dall\u2019UE stessa); l\u2019euro \u00e8 la valuta ufficiale di soli 19 stati, 9 continuano ad utilizzare la moneta locale; la religione pi\u00f9 praticata \u00e8 il cristianesimo (cattolici, ortodossi, protestanti e anglicani), ma vi sono ampie comunit\u00e0 di musulmani, ebrei; induisti; buddisti e sikh.<\/p>\n<\/div><\/section><\/div><\/div><!--close column table wrapper. Autoclose: 1 --><div class='flex_column_table av-equal-height-column-flextable -flextable' ><div class=\"flex_column av_one_half  av-animated-generic pop-up  flex_column_table_cell av-equal-height-column av-align-middle first  avia-builder-el-15  el_after_av_one_half  el_before_av_one_half  column-top-margin\" style='padding:30px; background-color:#ffffff; border-radius:0px; '><section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock  '   itemprop=\"text\" ><p><strong>Le differenze culturali comportano anche che abitudini, usi e costumi siano estremamente differenti da paese a paese<\/strong>, ossia diversi sono i modi di approcciare lo stessa situazione, come l\u2019organizzazione di una vacanza, per fare un esempio. In questo caso, infatti, se gli italiani cercano le offerte stagionali e preferiscono di gran lunga prenotare le vacanze all\u2019ultimo minuto (last minute), i tedeschi ponderano maggiormente la scelta affidandosi a siti web di fiducia, prediligono le compagnie di linea a quelle low-cost e difficilmente prenotano in anticipo per l\u2019intero itinerario. Ancora diversamente, i francesi si affidano esclusivamente a siti di viaggio in francese, si lasciano influenzare dalle opinioni e dalle recensioni dei siti di viaggio e non approfondiscono troppo nel dettaglio il pacchetto vacanze [Fonte: Travel insights connected holidaymakers; Yahoo \u2013 2014].<\/p>\n<\/div><\/section><\/div><div class='av-flex-placeholder'><\/div><div class=\"flex_column av_one_half  av-animated-generic pop-up  flex_column_table_cell av-equal-height-column av-align-middle   avia-builder-el-17  el_after_av_one_half  el_before_av_one_full  column-top-margin\" style='padding:30px; background-color:#ffffff; border-radius:0px; '><div  class='avia-image-container avia_animated_image avia_animate_when_almost_visible left-to-right av-styling-    avia-builder-el-18  avia-builder-el-no-sibling  avia-align-center '  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\"  ><div class='avia-image-container-inner'><div class='avia-image-overlay-wrap'><img decoding=\"async\" class='wp-image-8211 avia-img-lazy-loading-not-8211 avia_image' src=\"https:\/\/www.rankingroad.com\/wp-content\/uploads\/2018\/04\/ranking-road-unindustria.jpg\" alt='' title='ranking-road-unindustria' height=\"600\" width=\"800\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.rankingroad.com\/wp-content\/uploads\/2018\/04\/ranking-road-unindustria.jpg 800w, https:\/\/www.rankingroad.com\/wp-content\/uploads\/2018\/04\/ranking-road-unindustria-300x225.jpg 300w, https:\/\/www.rankingroad.com\/wp-content\/uploads\/2018\/04\/ranking-road-unindustria-768x576.jpg 768w, https:\/\/www.rankingroad.com\/wp-content\/uploads\/2018\/04\/ranking-road-unindustria-705x529.jpg 705w, https:\/\/www.rankingroad.com\/wp-content\/uploads\/2018\/04\/ranking-road-unindustria-450x338.jpg 450w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/div><\/div><\/div><\/div><\/div><!--close column table wrapper. Autoclose: 1 --><div class='flex_column_table av-equal-height-column-flextable -flextable' ><div class=\"flex_column av_one_full  av-animated-generic pop-up  flex_column_table_cell av-equal-height-column av-align-middle first  avia-builder-el-19  el_after_av_one_half  avia-builder-el-last  column-top-margin\" style='padding:30px; background-color:#ffffff; border-radius:0px; '><section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock  '   itemprop=\"text\" ><p>A completare il quadro della situazione il fatto che<strong> i canali promozionali stessi presentano specifiche varianti locali<\/strong>. Nell\u2019ambito dei <strong>Social Network<\/strong>, si pensi ad esempio che esistono piattaforme dedicate alle relazioni professionali, e quindi molto interessanti per le aziende B2B, specifiche per i singoli mercati: si tratta di Xing in Germania e di Viadeo in Francia, canali completamente sconosciuti in Italia.<br \/>\nPer quanto riguarda <strong>Google e la SEO<\/strong>, invece, occorre tenere presente che gli algoritmi e le regole del colosso di Mountain View, non impattano tutti allo stesso modo nei diversi paesi e proprio per questo motivo l\u2019approccio e le strategie di visibilit\u00e0 e posizionamento non possono essere replicate pedissequamente nei diversi paese di interesse.<\/p>\n<p>Ecco quindi che <strong>la vision di Ranking Road e l\u2019approccio G-Local rappresentano l\u2019unica strategia digitale per approcciarsi con successo ai mercati esteri: pensare globalmente e agire localmente<\/strong>, grazie al know-how e all\u2019esperienza di specialisti locali che conoscono approfonditamente il proprio mercato.<\/p>\n<\/div><\/section><\/div><\/div><!--close column table wrapper. Autoclose: 1 --><\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='after_section_2'  class='main_color av_default_container_wrap container_wrap sidebar_right' style=' '  ><div class='container' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-2256'><div class='entry-content-wrapper clearfix'><div  class='av-social-sharing-box  avia-builder-el-21  el_after_av_section  el_before_av_textblock  avia-builder-el-first  '><div class='av-share-box'><h5 class='av-share-link-description av-no-toc '>Share this entry<\/h5><ul class='av-share-box-list noLightbox'><li class='av-share-link av-social-link-facebook' ><a target=\"_blank\" aria-label=\"Condividi su Facebook\" href='https:\/\/www.facebook.com\/sharer.php?u=https:\/\/www.rankingroad.com\/it\/eventi\/l-approccio-g-local\/&#038;t=L%E2%80%99approccio%20G-Local%20presentato%20in%20Italia' aria-hidden='false' data-av_icon='\ue8f3' data-av_iconfont='entypo-fontello' title='' data-avia-related-tooltip='Condividi su Facebook' rel=\"noopener\"><span class='avia_hidden_link_text'>Condividi su Facebook<\/span><\/a><\/li><li class='av-share-link av-social-link-twitter' ><a target=\"_blank\" aria-label=\"Condividi su Twitter\" href='https:\/\/twitter.com\/share?text=L%E2%80%99approccio%20G-Local%20presentato%20in%20Italia&#038;url=https:\/\/www.rankingroad.com\/it\/?p=2256' aria-hidden='false' data-av_icon='\ue8f1' data-av_iconfont='entypo-fontello' title='' data-avia-related-tooltip='Condividi su Twitter' rel=\"noopener\"><span class='avia_hidden_link_text'>Condividi su Twitter<\/span><\/a><\/li><li class='av-share-link av-social-link-linkedin' ><a target=\"_blank\" aria-label=\"Condividi su LinkedIn\" href='https:\/\/linkedin.com\/shareArticle?mini=true&#038;title=L%E2%80%99approccio%20G-Local%20presentato%20in%20Italia&#038;url=https:\/\/www.rankingroad.com\/it\/eventi\/l-approccio-g-local\/' aria-hidden='false' data-av_icon='\ue8fc' data-av_iconfont='entypo-fontello' title='' data-avia-related-tooltip='Condividi su LinkedIn' rel=\"noopener\"><span class='avia_hidden_link_text'>Condividi su LinkedIn<\/span><\/a><\/li><li class='av-share-link av-social-link-mail' ><a  aria-label=\"Condividi attraverso Mail\" href='mailto:?subject=L%E2%80%99approccio%20G-Local%20presentato%20in%20Italia&#038;body=https:\/\/www.rankingroad.com\/it\/eventi\/l-approccio-g-local\/' aria-hidden='false' data-av_icon='\ue805' data-av_iconfont='entypo-fontello' title='' data-avia-related-tooltip='Condividi attraverso Mail'><span class='avia_hidden_link_text'>Condividi attraverso Mail<\/span><\/a><\/li><\/ul><\/div><\/div><\/p>\n<section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock  '   itemprop=\"text\" ><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"<p>Grande successo la settimana scorsa per i due appuntamenti di Ranking Road, che ci hanno visti protagonisti in Italia (a Reggio Emilia, presso Unindustria e a Parma) di due workshop sul tema delle opportunit\u00e0 di business in Europa e sulla corretta strategia digitale.<\/p>\n","protected":false},"author":1,"featured_media":1021,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"categories":[98],"tags":[],"_links":{"self":[{"href":"https:\/\/www.rankingroad.com\/it\/wp-json\/wp\/v2\/posts\/2256"}],"collection":[{"href":"https:\/\/www.rankingroad.com\/it\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.rankingroad.com\/it\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.rankingroad.com\/it\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.rankingroad.com\/it\/wp-json\/wp\/v2\/comments?post=2256"}],"version-history":[{"count":0,"href":"https:\/\/www.rankingroad.com\/it\/wp-json\/wp\/v2\/posts\/2256\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.rankingroad.com\/it\/wp-json\/wp\/v2\/media\/1021"}],"wp:attachment":[{"href":"https:\/\/www.rankingroad.com\/it\/wp-json\/wp\/v2\/media?parent=2256"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.rankingroad.com\/it\/wp-json\/wp\/v2\/categories?post=2256"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.rankingroad.com\/it\/wp-json\/wp\/v2\/tags?post=2256"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}