{"id":2195,"date":"2018-02-26T09:52:45","date_gmt":"2018-02-26T09:52:45","guid":{"rendered":"https:\/\/www.rankingroad.com\/?p=2195"},"modified":"2023-07-04T14:53:34","modified_gmt":"2023-07-04T14:53:34","slug":"ranking-road-seo-multilingua","status":"publish","type":"post","link":"https:\/\/www.rankingroad.com\/it\/news\/seo-news\/ranking-road-seo-multilingua\/","title":{"rendered":"SEO Siti Multilingua in Europa: importanza di cultura digitale"},"content":{"rendered":"<div id='av_section_1'  class='avia-section main_color avia-section-default avia-no-border-styling  avia-full-stretch avia-bg-style-scroll  avia-builder-el-0  el_before_av_section  avia-builder-el-first   av-minimum-height av-minimum-height-custom  container_wrap sidebar_right' style='background-repeat: no-repeat; background-image: url(https:\/\/www.rankingroad.com\/wp-content\/uploads\/2018\/02\/HOME_BG_V3-2.jpg);background-attachment: scroll; background-position: center center;  '  data-section-bg-repeat='stretch'><div class='av-section-color-overlay-wrap'><a href='#next-section' title='' class='scroll-down-link '  aria-hidden='true' data-av_icon='\ue877' data-av_iconfont='entypo-fontello'><\/a><div class='container' style='height:350px'><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-2195'><div class='entry-content-wrapper clearfix'>\n<div  style='padding-bottom:10px; ' class='av-special-heading av-special-heading-h1  blockquote modern-quote modern-centered  avia-builder-el-1  avia-builder-el-no-sibling  '><h1 class='av-special-heading-tag '  itemprop=\"headline\"  >SEO Siti Multilingua in Europa: importanza di cultura digitale<\/h1><div class='special-heading-border'><div class='special-heading-inner-border' ><\/div><\/div><\/div>\n\n<\/div><\/div><\/main><!-- close content main element --><\/div><\/div><\/div><div id='av_section_2'  class='avia-section main_color avia-section-default avia-no-border-styling  avia-bg-style-scroll  avia-builder-el-2  el_after_av_section  el_before_av_social_share   container_wrap sidebar_right' style='background-color: #ffffff;  '  ><div class='container' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-2195'><div class='entry-content-wrapper clearfix'>\n<div class=\"flex_column av_one_full  flex_column_div av-zero-column-padding first  avia-builder-el-3  el_before_av_one_half  avia-builder-el-first  \" style='border-radius:0px; '><div  style=' margin-top:10px; margin-bottom:10px;'  class='hr hr-custom hr-left hr-icon-no   avia-builder-el-4  avia-builder-el-no-sibling '><span class='hr-inner  inner-border-av-border-fat' style=' width:0px; border-color:#ffffff;' ><span class='hr-inner-style'><\/span><\/span><\/div><\/div><div class='flex_column_table av-equal-height-column-flextable -flextable' ><div class=\"flex_column av_one_half  av-animated-generic pop-up  flex_column_table_cell av-equal-height-column av-align-top first  avia-builder-el-5  el_after_av_one_full  el_before_av_one_half  column-top-margin\" style='padding:30px; background-color:#ffffff; border-radius:0px; '><section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock  '   itemprop=\"text\" ><section class=\"av_textblock_section\">\n<div class=\"avia_textblock \">\n<p>Numero di utenti Internet in Europa \u00e8 ormai oltre 674 milioni. Le aziende che hanno un sito web ed esportano all\u2019estero non possono fare a meno di una\u00a0<strong>s<\/strong>trategia <a href=\"https:\/\/www.rankingroad.com\/it\/news\/web-marketing-internazionale\/\">web marketing internazionale<\/a> con SEO multilingua incluso.<\/p>\n<p>Il fatto che\u00a0 le regole di Google cambiano\u00a0da paese\u00a0a\u00a0paese \u00a0\u00e8 ben conosciuto. Aggiornamenti di algoritmo non si applicano a livello globale ma solo in determinati paesi. Per questo motivo gli specialisti SEO adottano \u00a0tecniche diverse in Germania rispetto a quelle Italiane.<\/p>\n<p>Forse non lo sia, ma fare <a href=\"https:\/\/www.rankingroad.com\/it\/seointernazionale\/\">SEO internazionale<\/a> non pu\u00f2 basarsi solo su ottimizzazione delle parole chiave tradotte ma deve tenere in considerazione i vari intenti, aspettative ed anche gli standard locali di performance dei siti. Inoltre, esistono diversi modi di approcciare la stessa situazione nei vari paesi.<\/p>\n<p>Non basta affidarsi a copywriter madrelingua, che pur conoscendo bene l\u2019aspetto linguistico potrebbe non avere le competenze digitali\u00a0 e non essere al corrente delle <strong>dinamiche del web<\/strong> del suo paese d\u2019origine.<\/p>\n<p>La scelta consigliata \u00e8 coinvolgere i specialisti SEO autoctoni con una conoscenza\u00a0approfondita \u00a0del web \u00a0e delle caratteristiche socio-culturali del paese dove vogliamo investire.<\/p>\n<\/div>\n<\/section>\n<\/div><\/section><\/div><div class='av-flex-placeholder'><\/div><div class=\"flex_column av_one_half  av-animated-generic pop-up  flex_column_table_cell av-equal-height-column av-align-top   avia-builder-el-7  el_after_av_one_half  avia-builder-el-last  column-top-margin\" style='padding:30px; background-color:#ffffff; border-radius:0px; '><div  class='avia-image-container avia_animated_image avia_animate_when_almost_visible right-to-left av-styling-    avia-builder-el-8  avia-builder-el-no-sibling  avia-align-center '  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\"  ><div class='avia-image-container-inner'><div class='avia-image-overlay-wrap'><img decoding=\"async\" class='wp-image-933 avia-img-lazy-loading-not-933 avia_image' src=\"https:\/\/www.rankingroad.com\/wp-content\/uploads\/2018\/02\/seo_multilingual_rr-e1519403090550.jpg\" alt='' title='seo_multilingual_rr-e1519403090550' height=\"353\" width=\"421\"  itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><\/div><\/div><!--close column table wrapper. Autoclose: 1 --><\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='after_section_2'  class='main_color av_default_container_wrap container_wrap sidebar_right' style=' '  ><div class='container' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-2195'><div class='entry-content-wrapper clearfix'><div  class='av-social-sharing-box  avia-builder-el-9  el_after_av_section  el_before_av_textblock  avia-builder-el-first  '><div class='av-share-box'><h5 class='av-share-link-description av-no-toc '>Share this entry<\/h5><ul class='av-share-box-list noLightbox'><li class='av-share-link av-social-link-facebook' ><a target=\"_blank\" aria-label=\"Condividi su Facebook\" href='https:\/\/www.facebook.com\/sharer.php?u=https:\/\/www.rankingroad.com\/it\/news\/seo-news\/ranking-road-seo-multilingua\/&#038;t=SEO%20Siti%20Multilingua%20in%20Europa%3A%20importanza%20di%20cultura%20digitale' aria-hidden='false' data-av_icon='\ue8f3' data-av_iconfont='entypo-fontello' title='' data-avia-related-tooltip='Condividi su Facebook' rel=\"noopener\"><span class='avia_hidden_link_text'>Condividi su Facebook<\/span><\/a><\/li><li class='av-share-link av-social-link-twitter' ><a target=\"_blank\" aria-label=\"Condividi su Twitter\" href='https:\/\/twitter.com\/share?text=SEO%20Siti%20Multilingua%20in%20Europa%3A%20importanza%20di%20cultura%20digitale&#038;url=https:\/\/www.rankingroad.com\/it\/?p=2195' aria-hidden='false' data-av_icon='\ue8f1' data-av_iconfont='entypo-fontello' title='' data-avia-related-tooltip='Condividi su Twitter' rel=\"noopener\"><span class='avia_hidden_link_text'>Condividi su Twitter<\/span><\/a><\/li><li class='av-share-link av-social-link-linkedin' ><a target=\"_blank\" aria-label=\"Condividi su LinkedIn\" href='https:\/\/linkedin.com\/shareArticle?mini=true&#038;title=SEO%20Siti%20Multilingua%20in%20Europa%3A%20importanza%20di%20cultura%20digitale&#038;url=https:\/\/www.rankingroad.com\/it\/news\/seo-news\/ranking-road-seo-multilingua\/' aria-hidden='false' data-av_icon='\ue8fc' data-av_iconfont='entypo-fontello' title='' data-avia-related-tooltip='Condividi su LinkedIn' rel=\"noopener\"><span class='avia_hidden_link_text'>Condividi su LinkedIn<\/span><\/a><\/li><li class='av-share-link av-social-link-mail' ><a  aria-label=\"Condividi attraverso Mail\" href='mailto:?subject=SEO%20Siti%20Multilingua%20in%20Europa%3A%20importanza%20di%20cultura%20digitale&#038;body=https:\/\/www.rankingroad.com\/it\/news\/seo-news\/ranking-road-seo-multilingua\/' aria-hidden='false' data-av_icon='\ue805' data-av_iconfont='entypo-fontello' title='' data-avia-related-tooltip='Condividi attraverso Mail'><span class='avia_hidden_link_text'>Condividi attraverso Mail<\/span><\/a><\/li><\/ul><\/div><\/div><\/p>\n<section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock  '   itemprop=\"text\" ><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"<p>Numero di utenti Internet in Europa \u00e8 ormai oltre 674 milioni. Le aziende che hanno un sito web ed esportano all\u2019estero non possono fare a meno di una\u00a0strategia web internazionale con SEO multilingua incluso.<\/p>\n","protected":false},"author":1,"featured_media":933,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"categories":[37,119],"tags":[],"_links":{"self":[{"href":"https:\/\/www.rankingroad.com\/it\/wp-json\/wp\/v2\/posts\/2195"}],"collection":[{"href":"https:\/\/www.rankingroad.com\/it\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.rankingroad.com\/it\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.rankingroad.com\/it\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.rankingroad.com\/it\/wp-json\/wp\/v2\/comments?post=2195"}],"version-history":[{"count":2,"href":"https:\/\/www.rankingroad.com\/it\/wp-json\/wp\/v2\/posts\/2195\/revisions"}],"predecessor-version":[{"id":10282,"href":"https:\/\/www.rankingroad.com\/it\/wp-json\/wp\/v2\/posts\/2195\/revisions\/10282"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.rankingroad.com\/it\/wp-json\/wp\/v2\/media\/933"}],"wp:attachment":[{"href":"https:\/\/www.rankingroad.com\/it\/wp-json\/wp\/v2\/media?parent=2195"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.rankingroad.com\/it\/wp-json\/wp\/v2\/categories?post=2195"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.rankingroad.com\/it\/wp-json\/wp\/v2\/tags?post=2195"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}