{"id":9048,"date":"2022-06-20T09:45:17","date_gmt":"2022-06-20T09:45:17","guid":{"rendered":"https:\/\/www.rankingroad.com\/referencement-payant\/google-ads\/"},"modified":"2022-06-20T10:00:28","modified_gmt":"2022-06-20T10:00:28","slug":"google-ads","status":"publish","type":"page","link":"https:\/\/www.rankingroad.com\/fr\/referencement-payant\/google-ads\/","title":{"rendered":"GOOGLE ADS"},"content":{"rendered":"<div id='av_section_1'  class='avia-section main_color avia-section-default avia-no-border-styling  avia-bg-style-scroll  avia-builder-el-0  el_before_av_section  avia-builder-el-first   container_wrap sidebar_right' style='background-color: #008aa9;  '  ><div class='av-section-color-overlay-wrap'><a href='#next-section' title='' class='scroll-down-link '  aria-hidden='true' data-av_icon='\ue877' data-av_iconfont='entypo-fontello'><\/a><div class='container' ><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-9048'><div class='entry-content-wrapper clearfix'>\n<div  class='avia-image-container avia_animated_image avia_animate_when_almost_visible bottom-to-top av-styling-    avia-builder-el-1  avia-builder-el-no-sibling  avia-align-center '  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\"  ><div class='avia-image-container-inner'><div class='avia-image-overlay-wrap'><img class='avia_image' src='https:\/\/www.rankingroad.com\/wp-content\/uploads\/2018\/04\/ADWORDS-1.png' alt='campagne pay per click' title='ADWORDS' height=\"317\" width=\"900\"  itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div>\n\n<\/div><\/div><\/main><!-- close content main element --><\/div><\/div><\/div><div id='av_section_2'  class='avia-section main_color avia-section-no-padding avia-no-border-styling  avia-bg-style-scroll  avia-builder-el-2  el_after_av_section  el_before_av_section   container_wrap sidebar_right' style='background-color: #ff5252; background-repeat: no-repeat; background-image: url(https:\/\/www.rankingroad.com\/wp-content\/uploads\/2018\/04\/BG_ELEMENT_CTA-1.png);background-attachment: scroll; background-position: bottom center;  '  data-section-bg-repeat='no-repeat'><div class='container' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-9048'><div class='entry-content-wrapper clearfix'>\n<div class='flex_column_table av-equal-height-column-flextable -flextable' ><div class=\"flex_column av_three_fourth  flex_column_table_cell av-equal-height-column av-align-middle av-zero-column-padding first  avia-builder-el-3  el_before_av_one_fourth  avia-builder-el-first  \" style='border-radius:0px; '><p><div  style=' margin-top:2px; margin-bottom:5px;'  class='hr hr-custom hr-left hr-icon-no   avia-builder-el-4  el_before_av_textblock  avia-builder-el-first '><span class='hr-inner  inner-border-av-border-fat' style=' width:0px; border-color:#ffffff;' ><span class='hr-inner-style'><\/span><\/span><\/div><br \/>\n<section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock  av_inherit_color '  style='color:#ffffff; '  itemprop=\"text\" ><h6><strong>COMMENCEZ VOTRE STRAT\u00c9GIE D&rsquo;EXPORTATION NUM\u00c9RIQUE MAINTENANT<br \/><\/strong><\/h6>\n<\/div><\/section><br \/>\n<section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock  av_inherit_color '  style='font-size:23px; color:#ffffff; '  itemprop=\"text\" ><p><em>Contactez-nous d\u00e8s maintenant pour une premi\u00e8re consultation gratuite<br \/><\/em><\/p>\n<\/div><\/section><\/p><\/div><div class='av-flex-placeholder'><\/div><div class=\"flex_column av_one_fourth  flex_column_table_cell av-equal-height-column av-align-middle av-zero-column-padding   avia-builder-el-7  el_after_av_three_fourth  avia-builder-el-last  \" style='border-radius:0px; '><div  class='avia-button-wrap avia-button-left  avia-builder-el-8  avia-builder-el-no-sibling ' ><a href='https:\/\/www.rankingroad.com\/fr\/contactez-nous\/'  class='avia-button   avia-icon_select-no avia-size-large avia-position-left '  style='background-color:#ffffff; border-color:#ffffff; color:#333333; ' ><span class='avia_iconbox_title' >CONTACTEZ-NOUS<\/span><\/a><\/div><\/div><\/div><!--close column table wrapper. Autoclose: 1 -->\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_3'  class='avia-section main_color avia-section-default avia-no-border-styling  avia-bg-style-scroll  avia-builder-el-9  el_after_av_section  el_before_av_section   container_wrap sidebar_right' style='background-color: #222222;  '  ><div class='container' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-9048'><div class='entry-content-wrapper clearfix'>\n<div class='flex_column_table av-equal-height-column-flextable -flextable' ><div class=\"flex_column av_one_full  av-animated-generic pop-up  flex_column_table_cell av-equal-height-column av-align-middle first  avia-builder-el-10  avia-builder-el-no-sibling  \" style='padding:30px; border-radius:0px; '><section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock  av_inherit_color '  style='color:#ffffff; '  itemprop=\"text\" ><h1 style=\"text-align: center; font-size: 36px;\" data-mce-style=\"text-align: center; font-size: 36px;\">&nbsp;AGENCE GOOGLE ADS EN FRANCE<\/h1>\n<\/div><\/section><br \/>\n<section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock  av_inherit_color '  style='color:#ffffff; '  itemprop=\"text\" ><p>Google Ads est l&rsquo;outil de Google permettant de faire de la publicit\u00e9 directement dans les r\u00e9sultats de recherche qui s&rsquo;affichent pour les utilisateurs.<\/p>\n<p>Utiliser Google Ads signifie s&rsquo;ouvrir \u00e0 une nouvelle fa\u00e7on de faire des affaires, mais surtout exploiter un canal qui peut donner des r\u00e9sultats rapides m\u00eame avec un investissement limit\u00e9.<\/p>\n<\/div><\/section><\/p><\/div><\/div><!--close column table wrapper. Autoclose: 1 --><\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_4'  class='avia-section main_color avia-section-default avia-no-border-styling  avia-bg-style-scroll  avia-builder-el-13  el_after_av_section  el_before_av_section   container_wrap sidebar_right' style='background-color: #008aa9;  '  ><div class='container' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-9048'><div class='entry-content-wrapper clearfix'>\n<div class='flex_column_table av-equal-height-column-flextable -flextable' ><div class=\"flex_column av_one_full  av-animated-generic pop-up  flex_column_table_cell av-equal-height-column av-align-middle first  avia-builder-el-14  avia-builder-el-no-sibling  \" style='padding:30px; border-radius:0px; '><section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock  av_inherit_color '  style='color:#ffffff; '  itemprop=\"text\" ><p>Si vous envisagez de d\u00e9velopper votre activit\u00e9 et de proposer vos produits ou services sur le march\u00e9 fran\u00e7ais, Ranking Road est le partenaire qu&rsquo;il vous faut car nous sommes \u00e9galement pr\u00e9sents physiquement en France. La force de notre travail r\u00e9side dans une parfaite connaissance de Google Ads dans le paysage fran\u00e7ais, donn\u00e9e justement par notre pr\u00e9sence sur le terrain.<\/p>\n<p>Faire de la publicit\u00e9 payante depuis n&rsquo;importe quel autre pays pour le march\u00e9 fran\u00e7ais n&rsquo;est pas, en fait, la m\u00eame chose. Pour utiliser correctement Google Ads et ainsi mettre en place des campagnes publicitaires efficaces, il faut avoir une parfaite connaissance du march\u00e9 de r\u00e9f\u00e9rence, de la langue, des habitudes sociales et culturelles fran\u00e7aises qui influencent les choix d&rsquo;achat des utilisateurs.<\/p>\n<p>En outre, Google exige le respect de r\u00e8gles qui d\u00e9terminent si une campagne a \u00e9t\u00e9 bien con\u00e7ue ou non, r\u00e8gles qui changent d&rsquo;un pays \u00e0 l&rsquo;autre. La v\u00e9ritable force de Ranking Road r\u00e9side dans sa connaissance approfondie de Google.fr, du march\u00e9 et de la langue fran\u00e7aise.<\/p>\n<\/div><\/section><\/div><\/div><!--close column table wrapper. Autoclose: 1 -->\n<\/p>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_5'  class='avia-section main_color avia-section-default avia-no-border-styling  avia-bg-style-scroll  avia-builder-el-16  el_after_av_section  el_before_av_section   container_wrap sidebar_right' style='background-color: #ffffff;  '  ><div class='container' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-9048'><div class='entry-content-wrapper clearfix'>\n<div class=\"flex_column av_one_full  flex_column_div av-zero-column-padding first  avia-builder-el-17  el_before_av_one_full  avia-builder-el-first  \" style='border-radius:0px; '><section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock  av_inherit_color '  style='color:#000000; '  itemprop=\"text\" ><h2 class=\"p1\" style=\"text-align: center;\" data-mce-style=\"text-align: center;\">Cr\u00e9ez votre campagne Google Ads en France<\/h2>\n<\/div><\/section><\/div><div class='flex_column_table av-equal-height-column-flextable -flextable' ><div class=\"flex_column av_one_full  av-animated-generic pop-up  flex_column_table_cell av-equal-height-column av-align-middle first  avia-builder-el-19  el_after_av_one_full  el_before_av_one_full  column-top-margin\" style='padding:30px; border-radius:0px; '><section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock  av_inherit_color '  style='color:#222222; '  itemprop=\"text\" ><p>Ces derni\u00e8res ann\u00e9es, le march\u00e9 fran\u00e7ais s&rsquo;est r\u00e9v\u00e9l\u00e9 \u00eatre l&rsquo;un des plus florissants de toute l&rsquo;Europe en mati\u00e8re de commerce en ligne. C&rsquo;est la raison pour laquelle le choix d&rsquo;un partenaire comp\u00e9tent est la bonne d\u00e9cision \u00e0 prendre pour \u00e9tendre votre activit\u00e9 au-del\u00e0 des fronti\u00e8res italiennes. Investir dans Google Ads en France signifie, en effet, avoir un retour rapide en termes de b\u00e9n\u00e9fices.<\/p>\n<p>Ranking Road France vous permettra de<\/p>\n<p>vendre vos produits directement par le biais de campagnes d&rsquo;achat,<br \/>g\u00e9n\u00e9rer de nouveaux contacts gr\u00e2ce \u00e0 des campagnes de recherche sur des mots-cl\u00e9s d&rsquo;int\u00e9r\u00eat,<br \/>augmentez la notori\u00e9t\u00e9 de votre marque gr\u00e2ce \u00e0 des campagnes sur le r\u00e9seau d&rsquo;affichage<br \/>comptez sur une agence Google Adwords en France qui conna\u00eet votre march\u00e9.<\/p>\n<p>Faire de la publicit\u00e9 payante, c&rsquo;est augmenter sa visibilit\u00e9 en atteignant les premi\u00e8res places dans les SERP, c&rsquo;est-\u00e0-dire les pages de r\u00e9sultats de Google qui s&rsquo;affichent chaque fois que l&rsquo;on effectue une recherche.<\/p>\n<\/div><\/section><\/div><\/div><!--close column table wrapper. Autoclose: 1 --><div class=\"flex_column av_one_full  flex_column_div av-zero-column-padding first  avia-builder-el-21  el_after_av_one_full  el_before_av_one_full  column-top-margin\" style='border-radius:0px; '><section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock  av_inherit_color '  style='color:#000000; '  itemprop=\"text\" ><h2 class=\"p1\" style=\"text-align: center;\" data-mce-style=\"text-align: center;\">Mise en place d&rsquo;une campagne Google Ads en France avec Ranking Road<\/h2>\n<\/div><\/section><\/div><div class='flex_column_table av-equal-height-column-flextable -flextable' ><div class=\"flex_column av_one_full  av-animated-generic pop-up  flex_column_table_cell av-equal-height-column av-align-middle first  avia-builder-el-23  el_after_av_one_full  el_before_av_hr  column-top-margin\" style='padding:30px; border-radius:0px; '><section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock  av_inherit_color '  style='color:#222222; '  itemprop=\"text\" ><p>Pour mettre en place efficacement une campagne Google Ads en France, vous devez conna\u00eetre vos concurrents, les habitudes et les exigences des utilisateurs, ainsi que les mots cl\u00e9s de recherche les plus pertinents pour le produit que vous souhaitez vendre.<\/p>\n<p>L&rsquo;\u00e9quipe d&rsquo;experts Google Ads de Ranking Road France est capable d&rsquo;analyser sur le terrain tous les facteurs int\u00e9ressants afin d&rsquo;obtenir rapidement des r\u00e9sultats en mati\u00e8re de publicit\u00e9 payante. Pour mettre en place correctement une campagne Google Ads en France, Ranking Road s&rsquo;en occupe :<\/p>\n<p>\u00c9tablir un budget<br \/>V\u00e9rifier l&rsquo;offre<br \/>Mettre en place une strat\u00e9gie d&rsquo;ench\u00e8res<br \/>R\u00e9duire la cible en s\u00e9lectionnant les lieux, les int\u00e9r\u00eats et tous les facteurs importants pour s\u00e9lectionner un public int\u00e9ress\u00e9.<br \/>Limiter la diffusion des annonces aux jours et heures les plus int\u00e9ressants<br \/>Excluez les termes trompeurs qui am\u00e8neraient un public non int\u00e9ress\u00e9 sur votre site.<br \/>Mettez en place le remarketing pour r\u00e9-intercepter les utilisateurs int\u00e9ress\u00e9s mais qui n&rsquo;ont pas encore achet\u00e9.<br \/>Mesurer les r\u00e9sultats<\/p>\n<p>Ranking Road se propose comme un partenaire G-Local pour votre activit\u00e9 sur le march\u00e9 fran\u00e7ais. Notre pr\u00e9sence sur place garantit une connaissance approfondie des march\u00e9s cibles, ainsi qu&rsquo;un langage capable de saisir les nuances s\u00e9mantiques que seul un locuteur natif peut exercer dans la r\u00e9daction d&rsquo;annonces, ce qui constitue l&rsquo;un des crit\u00e8res de qualit\u00e9 de Google pour obtenir les meilleurs classements.<\/p>\n<p>Afin de garantir le meilleur service et les meilleurs r\u00e9sultats, Ranking Road France fournit des rapports de tendance p\u00e9riodiques et un gestionnaire de compte international italien comme unique interlocuteur qui coordonnera l&rsquo;\u00e9quipe fran\u00e7aise.<\/p>\n<\/div><\/section><\/div><\/div><!--close column table wrapper. Autoclose: 1 --><div  style=' margin-top:10px; margin-bottom:10px;'  class='hr hr-custom hr-left hr-icon-no   avia-builder-el-25  el_after_av_one_full  el_before_av_textblock '><span class='hr-inner  inner-border-av-border-fat' style=' width:0px; border-color:#ffffff;' ><span class='hr-inner-style'><\/span><\/span><\/div>\n<section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock  av_inherit_color '  style='color:#000000; '  itemprop=\"text\" ><h3 style=\"text-align: center;\" data-mce-style=\"text-align: center;\">Nous mettons en \u0153uvre des campagnes Google Adwords dans tous les principaux pays europ\u00e9ens :<br \/>Royaume-Uni, Allemagne, France, Suisse, Espagne, Italie, Belgique, Pays-Bas et Pologne.<\/h3>\n<\/div><\/section>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_6'  class='avia-section main_color avia-section-default avia-no-border-styling  avia-bg-style-scroll  avia-builder-el-27  el_after_av_section  avia-builder-el-last   container_wrap sidebar_right' style='background-color: #000000; background-repeat: no-repeat; background-image: url(https:\/\/www.rankingroad.com\/wp-content\/uploads\/2018\/02\/BG_PNG_WHITE.png);background-attachment: scroll; background-position: bottom left;  '  data-section-bg-repeat='no-repeat'><div class='container' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-9048'><div class='entry-content-wrapper clearfix'>\n<div class=\"flex_column av_one_full  flex_column_div av-zero-column-padding first  avia-builder-el-28  el_before_av_one_half  avia-builder-el-first  \" style='border-radius:0px; '><section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock  av_inherit_color '  style='color:#ffffff; '  itemprop=\"text\" ><p><a name=\"page-contact-form\" class=\"mce-item-anchor\"><\/a><\/p>\n<h2 class=\"p1\" style=\"text-align: center;\" data-mce-style=\"text-align: center;\"><span class=\"s1\"><b>CONTACT<\/b><\/span><\/h2>\n<\/div><\/section><\/div><div class=\"flex_column av_one_half  flex_column_div av-zero-column-padding first  avia-builder-el-30  el_after_av_one_full  el_before_av_one_half  column-top-margin\" style='border-radius:0px; '><section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock  av_inherit_color '  style='color:#ffffff; '  itemprop=\"text\" ><h3 class=\"p1\" style=\"text-align: left;\" data-mce-style=\"text-align: left;\">LANCEZ VOTRE CROISSANCE NUM\u00c9RIQUE INTERNATIONALE D\u00c8S MAINTENANT !<\/h3>\n<\/div><\/section><br \/>\n<div  style=' margin-top:20px; margin-bottom:20px;'  class='hr hr-custom hr-left hr-icon-no   avia-builder-el-32  el_after_av_textblock  el_before_av_textblock '><span class='hr-inner  inner-border-av-border-thin' style=' width:100%; border-color:#ffffff;' ><span class='hr-inner-style'><\/span><\/span><\/div><br \/>\n<section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock  av_inherit_color '  style='color:#ffffff; '  itemprop=\"text\" ><p>Pour d\u00e9marrer votre croissance num\u00e9rique internationale, contactez-nous et demandez une premi\u00e8re consultation gratuite avec notre expert.<\/p>\n<\/div><\/section><\/p><\/div><div class=\"flex_column av_one_half  flex_column_div av-zero-column-padding   avia-builder-el-34  el_after_av_one_half  avia-builder-el-last  column-top-margin\" style='border-radius:0px; 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