{"id":1974,"date":"2018-04-30T07:48:12","date_gmt":"2018-04-30T07:48:12","guid":{"rendered":"https:\/\/www.rankingroad.com\/?page_id=1974"},"modified":"2018-05-30T13:59:48","modified_gmt":"2018-05-30T13:59:48","slug":"amazon-ppc","status":"publish","type":"page","link":"https:\/\/www.rankingroad.com\/es\/publicidad-de-pago\/amazon-ppc\/","title":{"rendered":"AMAZON PPC"},"content":{"rendered":"<div id='av_section_1'  class='avia-section main_color avia-section-default avia-no-border-styling  avia-bg-style-scroll  avia-builder-el-0  el_before_av_section  avia-builder-el-first   container_wrap sidebar_right' style='background-color: #008aa9;  '  ><div class='av-section-color-overlay-wrap'><a href='#next-section' title='' class='scroll-down-link '  aria-hidden='true' data-av_icon='\ue877' data-av_iconfont='entypo-fontello'><\/a><div class='container' ><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-1974'><div class='entry-content-wrapper clearfix'>\n<div  class='avia-image-container avia_animated_image avia_animate_when_almost_visible bottom-to-top av-styling-    avia-builder-el-1  avia-builder-el-no-sibling  avia-align-center '  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\"  ><div class='avia-image-container-inner'><div class='avia-image-overlay-wrap'><img class='avia_image' src='https:\/\/www.rankingroad.com\/wp-content\/uploads\/2018\/04\/AMAZON-PPC.png' alt='amazon pay per click' title='AMAZON-PPC' height=\"317\" width=\"900\"  itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div>\n\n<\/div><\/div><\/main><!-- close content main element --><\/div><\/div><\/div><div id='av_section_2'  class='avia-section main_color avia-section-no-padding avia-no-border-styling  avia-bg-style-scroll  avia-builder-el-2  el_after_av_section  el_before_av_section   container_wrap sidebar_right' style='background-color: #ff5252; background-repeat: no-repeat; background-image: url(https:\/\/www.rankingroad.com\/wp-content\/uploads\/2018\/04\/BG_ELEMENT_CTA-1.png);background-attachment: scroll; background-position: bottom center;  '  data-section-bg-repeat='no-repeat'><div class='container' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-1974'><div class='entry-content-wrapper clearfix'>\n<div class='flex_column_table av-equal-height-column-flextable -flextable' ><div class=\"flex_column av_three_fourth  flex_column_table_cell av-equal-height-column av-align-middle av-zero-column-padding first  avia-builder-el-3  el_before_av_one_fourth  avia-builder-el-first  \" style='border-radius:0px; '><p><div  style=' margin-top:2px; margin-bottom:5px;'  class='hr hr-custom hr-left hr-icon-no   avia-builder-el-4  el_before_av_textblock  avia-builder-el-first '><span class='hr-inner  inner-border-av-border-fat' style=' width:0px; border-color:#ffffff;' ><span class='hr-inner-style'><\/span><\/span><\/div><br \/>\n<section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock  av_inherit_color '  style='color:#ffffff; '  itemprop=\"text\" ><h6><strong>EMPIEZA AHORA TU ESTRATEGIA INTERNACIONAL<\/strong><\/h6>\n<\/div><\/section><br \/>\n<section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock  av_inherit_color '  style='font-size:23px; color:#ffffff; '  itemprop=\"text\" ><p><em>Cont\u00e1ctanos para recibir\u00a0un an\u00e1lisis gratuito<\/em><\/p>\n<\/div><\/section><\/p><\/div><div class='av-flex-placeholder'><\/div><div class=\"flex_column av_one_fourth  flex_column_table_cell av-equal-height-column av-align-middle av-zero-column-padding   avia-builder-el-7  el_after_av_three_fourth  avia-builder-el-last  \" style='border-radius:0px; '><div  class='avia-button-wrap avia-button-left  avia-builder-el-8  avia-builder-el-no-sibling ' ><a href='https:\/\/www.rankingroad.com\/es\/contacto\/'  class='avia-button   avia-icon_select-no avia-size-large avia-position-left '  style='background-color:#ffffff; border-color:#ffffff; color:#333333; ' ><span class='avia_iconbox_title' >CONT\u00c1CTANOS <\/span><\/a><\/div><\/div><\/div><!--close column table wrapper. Autoclose: 1 -->\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_3'  class='avia-section main_color avia-section-default avia-no-border-styling  avia-bg-style-scroll  avia-builder-el-9  el_after_av_section  el_before_av_section   container_wrap sidebar_right' style='background-color: #222222;  '  ><div class='container' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-1974'><div class='entry-content-wrapper clearfix'>\n<div class='flex_column_table av-equal-height-column-flextable -flextable' ><div class=\"flex_column av_one_full  av-animated-generic pop-up  flex_column_table_cell av-equal-height-column av-align-middle first  avia-builder-el-10  el_before_av_one_half  avia-builder-el-first  \" style='padding:30px; border-radius:0px; '><section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock  av_inherit_color '  style='color:#ffffff; '  itemprop=\"text\" ><h2 style=\"text-align: center;\"><strong>Amazon pago por clic:<br \/>\nuna gran oportunidad para tu negocio<\/strong><\/h2>\n<\/div><\/section><\/div><\/div><!--close column table wrapper. Autoclose: 1 --><div class='flex_column_table av-equal-height-column-flextable -flextable' ><div class=\"flex_column av_one_half  av-animated-generic pop-up  flex_column_table_cell av-equal-height-column av-align-middle first  avia-builder-el-12  el_after_av_one_full  el_before_av_one_half  column-top-margin\" style='padding:30px; border-radius:0px; '><section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock  av_inherit_color '  style='color:#ffffff; '  itemprop=\"text\" ><p>Las campa\u00f1as de pago por clic de Amazon son excelentes oportunidades para <strong>mejorar la visibilidad de los productos<\/strong> en ese importante mercado, aumentar la b\u00fasqueda y dar un nuevo impulso a las <strong>ventas online<\/strong>.<\/p>\n<\/div><\/section><\/div><div class='av-flex-placeholder'><\/div><div class=\"flex_column av_one_half  av-animated-generic pop-up  flex_column_table_cell av-equal-height-column av-align-middle   avia-builder-el-14  el_after_av_one_half  avia-builder-el-last  column-top-margin\" style='padding:30px; border-radius:0px; '><section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock  av_inherit_color '  style='color:#ffffff; '  itemprop=\"text\" ><p>Gracias a estas estrategias, puedes <strong>llegar directamente a diferentes mercados europeos<\/strong> porque en Ranking Road nos encargamos de ello, y en poco tiempo organizamos <strong>campa\u00f1as a medida en los pa\u00edses que m\u00e1s te interesan<\/strong>.<\/p>\n<\/div><\/section><\/div><\/div><!--close column table wrapper. Autoclose: 1 -->\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_4'  class='avia-section main_color avia-section-default avia-no-border-styling  avia-bg-style-scroll  avia-builder-el-16  el_after_av_section  el_before_av_section   container_wrap sidebar_right' style='background-color: #ffffff;  '  ><div class='container' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-1974'><div class='entry-content-wrapper clearfix'>\n<div class=\"flex_column av_one_full  flex_column_div av-zero-column-padding first  avia-builder-el-17  el_before_av_one_half  avia-builder-el-first  \" style='border-radius:0px; '><section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock  av_inherit_color '  style='color:#000000; '  itemprop=\"text\" ><h2 style=\"text-align: center;\"><strong>Nuestra estrategia de pago por clic en Amazon<\/strong><\/h2>\n<\/div><\/section><br \/>\n<section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock  av_inherit_color '  style='color:#000000; '  itemprop=\"text\" ><p>Ranking Road presta gran atenci\u00f3n a cada fase de las campa\u00f1as de pago por clic de Amazon que se presentan en las siguientes <strong>actividades<\/strong>:<\/p>\n<\/div><\/section><br \/>\n<div  style=' margin-top:10px; margin-bottom:10px;'  class='hr hr-custom hr-left hr-icon-no   avia-builder-el-20  el_after_av_textblock  avia-builder-el-last '><span class='hr-inner  inner-border-av-border-fat' style=' width:0px; border-color:#ffffff;' ><span class='hr-inner-style'><\/span><\/span><\/div><\/p><\/div><div class='flex_column_table av-equal-height-column-flextable -flextable' ><div class=\"flex_column av_one_half  av-animated-generic pop-up  flex_column_table_cell av-equal-height-column av-align-top first  avia-builder-el-21  el_after_av_one_full  el_before_av_one_half  column-top-margin\" style='padding:30px; border-radius:0px; '><section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock  av_inherit_color '  style='color:#222222; '  itemprop=\"text\" ><ul>\n<li>An\u00e1lisis de los productos en venta y definici\u00f3n de la estrategia para enfocar las diferentes acciones<\/li>\n<li>An\u00e1lisis y creaci\u00f3n de una lista de <strong>palabras clave<\/strong><\/li>\n<li>Definici\u00f3n de <strong>presupuesto y pujas<\/strong><\/li>\n<\/ul>\n<\/div><\/section><\/div><div class='av-flex-placeholder'><\/div><div class=\"flex_column av_one_half  av-animated-generic pop-up  flex_column_table_cell av-equal-height-column av-align-top   avia-builder-el-23  el_after_av_one_half  el_before_av_textblock  column-top-margin\" style='padding:30px; border-radius:0px; '><section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock  av_inherit_color '  style='color:#222222; '  itemprop=\"text\" ><ul>\n<li>Activaci\u00f3n de <strong>campa\u00f1as espec\u00edficas para diferentes tipos de usuarios<\/strong><\/li>\n<li><strong>Monitorizaci\u00f3n y optimizaci\u00f3n<\/strong> continua<\/li>\n<\/ul>\n<\/div><\/section><\/div><\/div><!--close column table wrapper. Autoclose: 1 --><section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock  av_inherit_color '  style='color:#000000; '  itemprop=\"text\" ><p>Entre las acciones de PPC podemos mencionar los productos patrocinados (<strong>sponsored products)<\/strong> y los anuncios de b\u00fasqueda (<strong>headline search ads)<\/strong>, que te permiten promocionar marcas y l\u00edneas de productos completas. El requisito previo esencial antes de realizar actividades de PPC en Amazon es la implementaci\u00f3n de <strong>estrategias de SEO para los productos individuales<\/strong>.<\/p>\n<\/div><\/section>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_5'  class='avia-section main_color avia-section-default avia-no-border-styling  avia-bg-style-scroll  avia-builder-el-26  el_after_av_section  el_before_av_section   container_wrap sidebar_right' style='background-color: #a4a710;  '  ><div class='container' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-1974'><div class='entry-content-wrapper clearfix'>\n<div class=\"flex_column av_one_full  flex_column_div av-zero-column-padding first  avia-builder-el-27  el_before_av_one_half  avia-builder-el-first  \" style='border-radius:0px; '><section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock  av_inherit_color '  style='color:#000000; '  itemprop=\"text\" ><h2 style=\"text-align: center;\"><strong>Amazon PPC con Ranking Road<\/strong><\/h2>\n<\/div><\/section><br \/>\n<div  style=' margin-top:10px; margin-bottom:10px;'  class='hr hr-custom hr-left hr-icon-no   avia-builder-el-29  el_after_av_textblock  avia-builder-el-last '><span class='hr-inner  inner-border-av-border-fat' style=' width:0px; border-color:#ffffff;' ><span class='hr-inner-style'><\/span><\/span><\/div><\/p><\/div><div class='flex_column_table av-equal-height-column-flextable -flextable' ><div class=\"flex_column av_one_half  av-animated-generic pop-up  flex_column_table_cell av-equal-height-column av-align-middle first  avia-builder-el-30  el_after_av_one_full  el_before_av_one_half  column-top-margin\" style='padding:30px; border-radius:0px; '><section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock  av_inherit_color '  style='color:#ffffff; '  itemprop=\"text\" ><h3 style=\"text-align: center;\"><span style=\"color: #008aa9;\">UN SOLO CLIC QUE TE ABRE LAS PUERTAS DE EUROPA<\/span><\/h3>\n<p style=\"text-align: center;\">Con Ranking Road puedes lanzar <strong>campa\u00f1as estrat\u00e9gicas de marketing<\/strong> en los pa\u00edses europeos que m\u00e1s te interesen con la comodidad de contar con <strong>un solo interlocutor<\/strong> que lo supervisar\u00e1 todo fase por fase.<\/p>\n<\/div><\/section><\/div><div class='av-flex-placeholder'><\/div><div class=\"flex_column av_one_half  av-animated-generic pop-up  flex_column_table_cell av-equal-height-column av-align-middle   avia-builder-el-32  el_after_av_one_half  avia-builder-el-last  column-top-margin\" style='padding:30px; border-radius:0px; '><section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock  av_inherit_color '  style='color:#ffffff; '  itemprop=\"text\" ><h3 style=\"text-align: center;\"><span style=\"color: #008aa9;\">TODA NUESTRA EXPERIENCIA A TU SERVICIO<\/span><\/h3>\n<p style=\"text-align: center;\">Tenemos un <strong>profundo conocimiento del mundo digital en cada pa\u00eds<\/strong>, por eso, al confiar en Ranking Road, puedes contar con un servicio de <strong>autoridad y competencia absolutas<\/strong>, que te proporcionar\u00e1 los resultados deseados.<\/p>\n<\/div><\/section><\/div><\/div><!--close column table wrapper. Autoclose: 1 -->\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_6'  class='avia-section main_color avia-section-default avia-no-border-styling  avia-bg-style-scroll  avia-builder-el-34  el_after_av_section  avia-builder-el-last   container_wrap sidebar_right' style='background-color: #000000; background-repeat: no-repeat; background-image: url(https:\/\/www.rankingroad.com\/wp-content\/uploads\/2018\/02\/BG_PNG_WHITE.png);background-attachment: scroll; background-position: bottom left;  '  data-section-bg-repeat='no-repeat'><div class='container' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-1974'><div class='entry-content-wrapper clearfix'>\n<div class=\"flex_column av_one_full  flex_column_div av-zero-column-padding first  avia-builder-el-35  el_before_av_one_half  avia-builder-el-first  \" style='border-radius:0px; '><section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock  av_inherit_color '  style='color:#ffffff; '  itemprop=\"text\" ><p><a name=\"page-contact-form\"><\/a><\/p>\n<h1 class=\"p1\" style=\"text-align: center;\"><span class=\"s1\"><b>CONT\u00c1CTANOS<\/b><\/span><\/h1>\n<\/div><\/section><\/div><div class=\"flex_column av_one_half  flex_column_div av-zero-column-padding first  avia-builder-el-37  el_after_av_one_full  el_before_av_one_half  column-top-margin\" style='border-radius:0px; '><section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock  av_inherit_color '  style='color:#ffffff; '  itemprop=\"text\" ><h3 class=\"p1\" style=\"text-align: left;\">EMPIEZA AHORA TU ESTRATEGIA INTERNACIONAL<\/h3>\n<\/div><\/section><br \/>\n<div  style=' margin-top:20px; margin-bottom:20px;'  class='hr hr-custom hr-left hr-icon-no   avia-builder-el-39  el_after_av_textblock  el_before_av_textblock '><span class='hr-inner  inner-border-av-border-thin' style=' width:100%; border-color:#ffffff;' ><span class='hr-inner-style'><\/span><\/span><\/div><br \/>\n<section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock  av_inherit_color '  style='color:#ffffff; '  itemprop=\"text\" ><p>Para empezar tu crecimiento digital a nivel internacional, cont\u00e1ctanos y te daremos una cita gratuita con nuestros expertos.<\/p>\n<\/div><\/section><\/p><\/div><div class=\"flex_column av_one_half  flex_column_div av-zero-column-padding   avia-builder-el-41  el_after_av_one_half  avia-builder-el-last  column-top-margin\" style='border-radius:0px; '><section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock  '   itemprop=\"text\" ><p style=\"text-align: center;\">\n<div class=\"wpcf7 no-js\" id=\"wpcf7-f2111-o1\" lang=\"it-IT\" dir=\"ltr\">\n<div class=\"screen-reader-response\"><p role=\"status\" aria-live=\"polite\" aria-atomic=\"true\"><\/p> <ul><\/ul><\/div>\n<form action=\"\/es\/wp-json\/wp\/v2\/pages\/1974\/#wpcf7-f2111-o1\" method=\"post\" class=\"wpcf7-form init\" aria-label=\"Modulo di contatto\" novalidate=\"novalidate\" data-status=\"init\">\n<div style=\"display: none;\">\n<input type=\"hidden\" name=\"_wpcf7\" value=\"2111\" \/>\n<input type=\"hidden\" name=\"_wpcf7_version\" value=\"5.8\" \/>\n<input type=\"hidden\" name=\"_wpcf7_locale\" value=\"it_IT\" \/>\n<input type=\"hidden\" name=\"_wpcf7_unit_tag\" value=\"wpcf7-f2111-o1\" \/>\n<input type=\"hidden\" name=\"_wpcf7_container_post\" value=\"0\" \/>\n<input type=\"hidden\" name=\"_wpcf7_posted_data_hash\" value=\"\" \/>\n<\/div>\n<p class=\"label-fields\">Nombre\n<\/p>\n<p><label><span class=\"wpcf7-form-control-wrap\" data-name=\"your-name\"><input size=\"40\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required\" aria-required=\"true\" aria-invalid=\"false\" value=\"\" type=\"text\" name=\"your-name\" \/><\/span><\/label>\n<\/p>\n<p class=\"label-fields\">Email\n<\/p>\n<p><label><span class=\"wpcf7-form-control-wrap\" data-name=\"your-email\"><input size=\"40\" class=\"wpcf7-form-control wpcf7-email wpcf7-validates-as-required wpcf7-text wpcf7-validates-as-email\" aria-required=\"true\" aria-invalid=\"false\" value=\"\" type=\"email\" name=\"your-email\" \/><\/span><\/label>\n<\/p>\n<p class=\"label-fields\">Cu\u00e9ntanos\n<\/p>\n<p><label><span class=\"wpcf7-form-control-wrap\" data-name=\"your-message\"><textarea cols=\"40\" rows=\"3\" class=\"wpcf7-form-control wpcf7-textarea wpcf7-validates-as-required\" aria-required=\"true\" aria-invalid=\"false\" name=\"your-message\"><\/textarea><\/span><\/label>\n<\/p>\n<p class=\"label-fields\"><span class=\"wpcf7-form-control-wrap\" data-name=\"acceptance-782\"><span class=\"wpcf7-form-control wpcf7-acceptance\"><span class=\"wpcf7-list-item\"><input type=\"checkbox\" name=\"acceptance-782\" value=\"1\" aria-invalid=\"false\" \/><\/span><\/span><\/span> Acepto <a href=\"https:\/\/www.rankingroad.com\/privacy-policy\/\">T\u00e9rminos y Condiciones<\/a>\n<\/p>\n<p style=\"margin-top:20px;\"><input class=\"wpcf7-form-control wpcf7-submit has-spinner\" type=\"submit\" value=\"CONTACTANOS\" \/>\n<\/p><div class=\"wpcf7-response-output\" aria-hidden=\"true\"><\/div>\n<\/form>\n<\/div>\n<\/p>\n<\/div><\/section><\/div>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='after_section_6'  class='main_color av_default_container_wrap container_wrap sidebar_right' style=' '  ><div class='container' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-1974'><div class='entry-content-wrapper clearfix'>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":1968,"menu_order":30,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_mi_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"_links":{"self":[{"href":"https:\/\/www.rankingroad.com\/es\/wp-json\/wp\/v2\/pages\/1974"}],"collection":[{"href":"https:\/\/www.rankingroad.com\/es\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.rankingroad.com\/es\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.rankingroad.com\/es\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.rankingroad.com\/es\/wp-json\/wp\/v2\/comments?post=1974"}],"version-history":[{"count":0,"href":"https:\/\/www.rankingroad.com\/es\/wp-json\/wp\/v2\/pages\/1974\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/www.rankingroad.com\/es\/wp-json\/wp\/v2\/pages\/1968"}],"wp:attachment":[{"href":"https:\/\/www.rankingroad.com\/es\/wp-json\/wp\/v2\/media?parent=1974"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}