Search Engine Optimization (SEO) is a marketing discipline encompassing technical elements to grow visibility of your website in organic search engine results. It allows driving qualified traffic from search engines to your company rather than to your competitors.
Ranking Road is at your complete disposal to conceive an effective SEO campaign to improve the visibility of your brand and make the most of your products and services.
Our SEO experts will carry out an audit to analyze criticalities and areas of improvement of your digital presence so as to define a set of actions for intervention. Through an accurate analysis of your market and targets we will be able to identify a set of keywords relating to your business activity on which to focus our efforts, with the aim to increase the visibility of your website.
Our main strengths are the variety of our customers, our international background, and the ability to enrich our experience and skills in many different areas of activity.
Online Sources of Information
Consumers turn to specific online sources when looking for local businesses – a key opportunity to connect. Source:
Consumer Barometer from Google – United Kingdom
28% Business Website
17% Social Network
26% Maps / Navigation Website
24% Local Discount Website
16% Advice / Review Website 83% Search Engine
We support our clients in the development of their optimization strategy to improve web visibility. Paid referencing (SEA) will allow you to rapidly achieve important results.
Digital marketing encompasses sponsored links to improve the rankings of your website in the main search engines and therefore grow your visibility to prospects.
Investing on SEA can lead to a measurable and competitive Return On Investment (ROI) thanks to the correct management of your budget, the increase in the number of new visitors to your website and the support in communicating your activity, therefore enabling you to increase your brand awareness through banners or videos.
Web Analytics is measuring your visitors’ behavior once on your website. Statistical data made available through Web Analytics are important to analyze the flows of traffic to the website, and allow analyzing the performance of your website or identifying the correct strategies for acquiring new customers in the future.
Namely, Web Analytics allows to analyze important elements: awareness and behavior of your customers (origin, visits, permanence time), traffic sources (how did the visitor reach your website?) interest in your contents (pages displayed by users).
Data collected through Web Analytics tools are essential and can help getting useful information for decision-making processes in order to achieve ideal optimization of paid campaigns.
Ranking Road’s employees are Google Analytics certified, thus proving their know-how and efficiency.
Are you willing to develop an international digital strategy? Do not hesitate to contact us if you need any further information.